1992
Ward Wasserburger begins managing Lecher-Pierce Buick
GMC in Crawford, NE
About
Why Buy From Chadron Motor Company
Thoughtful Amenities
Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!
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Chadron Motor Company
1500 Highway 20
CHADRON, NE 69337
- Sales: (308) 432-9004
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Bobcat of Chadron
1520 West Highway 20
Chadron, NE 69337
- Sales: (888) 291-2801
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Polaris of Chadron
1520 West Highway 20
Chadron, NE 69337
- Sales: (888) 291-2801
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GMC of Chadron
1500 West Highway 20
Chadron, NE 69337
- Sales: (308) 251-2449
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Chadron Chrysler Dodge Jeep Ram
1540 West Highway 20
Chadron, NE 69337-6939
- Sales: (833) 881-7384
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Tractor WRX
3150 EGLIN ST,SUITE 1
RAPID CITY, SD 57703-9503
- Sales: (605) 791-0231
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Family Owned · Est. 1992Where good people take
Where good people take
care of good people.
Three decades of honest deals across NW Nebraska, SW South
Dakota and the Black Hills.
Our StoryFrom Crawford to
From Crawford to
Chadron and
Beyond
At Chadron Motor Company, we believe a dealership should feel like more than a showroom, it should feel like a place where good people take care of good people. For more than 30 years, our family-owned business has served northwest Nebraska, southwest South Dakota, and the greater Black Hills region with honest deals, dependable service, and a growing lineup of automotive, powersports, equipment, and specialty brands.
What began in 1992, when Ward Wasserburger took over management of Lecher-Pierce Buick GMC in Crawford, has grown into a multi-location, multi-brand dealership network built on trust, family values, and a commitment to doing right by our customers. Today, the business continues under the leadership of the next generation, ensuring the same small town integrity remains at the heart of everything we do.
A TimelineGrowth & Community
Growth & Community
Commitment
1995
Become co-owner; dealership renamed Crawford Buick GMC
2002
Ward becomes majority owner.
2003
The dealership relocates to Chadron and becomes GMC of Chadron.
2011
Polaris of Chadron launches.
2012
Chadron Chrysler Dodge Jeep Ram ●pens, expanding our automotive lineup.
2015
Bobcat of Chadron joins the family-construction & ag equipment.
2019
Tractor WRX pens in Rapid City, SD, extending our regional footprint.
2024
Joel Wasserburger purchases the remaining ownership stake
-the family legacy continues.
Three decades later, the Wasserburger family still runs the company with the same
commitment to integrity, relationships, and hard work that started it all.
Our Mission &
Promise
At Chadron Motor Company, our mission is simple: At Chadron Motor Company, our mission is to earn our customers' trust with each transaction, to sell our products at a fair price, to stand behind our product with expectional service, and to treat every customer like a friend - because around here, they usually are.
Because in a community like ours… Most of our customers are friends and neighbors.
Awards & RecognitionsRecognized across multiple brands
Recognized across multiple brands
and industries.
Automotive & Equipment
- GMC Mark of Excellence Award 2004, 2007, 2008, 2009
- Chrysler Pentastar Club Winner 2013–2024 — 12 straight years
- Bobcat Dealer Leadership Group #1 Dealer in 2025
- Bobcat Diamond Certified Parts, Sales & Service
- Kioti 5 Paw Dealer
- Polaris Top Gun Award 2012
- Polaris VIP Award Winner
Community & Business
- Business of the Year 2011 — Chadron Chamber of Commerce
These accomplishments
reflect the dedication of both
our employees and the
customers who continue to
trust us year after year.
Community Involvement
Supporting the region that supports us.
Chadron Motor Company has always believed in giving back. We proudly support local
organizations, youth programs, and regional events including:
- Dawes County Fair
- Black Hills Home Builders Pub Crawl
- Chairbound Hunters
- Central States Fair
- Fall River County Fair
- Chadron Youth Sports
- Chadron Community Swimming Pool
- Chadron State College
- Chadron Fur Trade Days
- Circle of Light - Chadron Hospital
- Crawford 4th of July Rodeo
- Wide Open Motorsports
Serving our community is part of who we are, and it's one of the reasons customers say:
"It's where you'd send a friend."
What We Offer TodayA small-town dealer with big-city
A small-town dealer with big-city
selection.
With multiple locations and a diverse selection of brands, Chadron Motor Company provides
one of the region's most comprehensive inventories of vehicles and equipment, including:
Powersports
Polaris ATVs & UTVs
Sales, Parts & Service
Every location is staffed with certified technicians, knowledgeable parts professionals, and friendly sales teams who ensure your
experience is simple, straightforward, and stress-free.
Stay ConnectedFollow the family across our
Follow the family across our
brands.
From new arrivals to community events — see what we’re up to in real time.
